2030 seems to be the next big landmark moment for governments, institutions and companies. The United Nations use 2030 as the horizon for their sustainability agenda, brands are aligning their own goals with the UN ambition. This roundtable does not predict flying cars or jetpacks, but connects today and tomorrow.

Smart cities, biometrics, hyper-personalization and automation will all revolutionize the consumer experience, but what should marketers be doing today, to prepare for the consumer of tomorrow?